Our target audience

Age

The age group that would be most interested in our film are people aged between 15 and 30. This is because our film contains graphic and some what disturbing footage which can be seen as unsuitable for people under the age of 15. Young adults will be interested in our film as it features excitement, intensity and drama, which are 3 elements that people of this age like watching. Another reason why they would be more interested in our film is because they are able to sympathise with the mother more as she has just found out that her son is dead. This is because they could be parents themselves, making our movie, No More, all the more relatable and intriguing.

Gender

We believe No More would appeal to males more than females as typically men are interested in watching films that contain exciting, thrilling and complex storylines; all elements that are featured throughout our trailer. However, women may also be very attracted to our film as 3 out of 4 of our characters are female. These are Stacey, Mrs Lane and Detective Marshall. This would therefore make our film more relatable to women

Ethnicity and Class

We think that all ethnicities would be attracted to our trailer however, white middle class people slightly more. This is because all of the characters that feature in No More are white and middle class. This would make them feel that out film is aimed more at them and more relatable to them making them the majority who watch it.